The Vision and Purpose of Individuali
The idea of Individuali came from our desire to make the theory and personality type model of psychiatrist Carl Jung accessible specificaly in Hebrew for the Israeli audience.
There is a significant amount of content on this subject online - most of it (if not almost the entirety of it) - is in English.
There are several competing models which use similar terminology and language and that may create confusion for those who are at the beginning of discovering the field. Our hope is to succeed in making the content accessible in an organized fashion for all who are interesting in learning. From our personal experience - familiarity with the personality types may help substantially in the day-to-day life - in personal relationship, including romantic ones, at work and for our personal growth as individuals.
In addition to making the content accessible here on our webiste we also offer typing services for those who are interested in discovering their personality type as well as offer workshops for companies and groups who are interested in better understanding one another in order to create a work environment which will allow for each one to realize their full potential.
We invite you to explore the website and the content in it, follow us on TikTok and Instagram (where we upload funny content), and also on Facebook — where you can take part in the discussions about the website’s content and be part of the MBTI community in Israel.
The characters for all the personality types on the website were illustrated by the talented Xenia Bougaevsky, who managed to capture the types perfectly and show them to us in the sweetest way possible :)
Lia Goutnik
Certified MBTI practitioner, personality typologist, and content writer in the field.
My interest in personality theories and personal growth began at a young age, out of a deep curiosity to understand how people — and how the world — work. Over the years, that curiosity developed into a desire to turn theoretical knowledge into a practical and accessible tool for change.
I see personality theories as tools that allow us to meet ourselves with greater precision and move through a process of conscious development. For me, personal growth is not only an internal process, but also a way to influence broader systems — relationships, work, and the world around us.
The combination of my love for technology, systems thinking, and a tendency toward problem-solving leads me to build bridges between complex ideas and everyday application — so that people can not only understand themselves, but also act from that understanding.
In recent months, I have been working on a book. What began over the years as a random collection of questions, insights, and late-night wanderings through the depths of the internet somehow became a complete manuscript.
The title of the book is:
The Spiral of Being: How Individuation Shapes Reality
You are welcome to purchase the book here:
https://www.amazon.com/dp/B0H5FGGSNZ
Anat Tal
Personality typologist using the MBTI method, naturopath and lecturer in the field of health, personality assessment, and leadership thinking.
I spend every day, all day, “cracking life’s riddles” — that’s what I call it. My mission is to find the simplest and most accessible tools that can change people’s lives for the better, whether through the world of health, personal development, or inner precision.
I am addicted to sports and try to draw others into the magical world of physical activity as well. You are welcome to enjoy my content on social media — on Facebook, Instagram, and TikTok — or in my WhatsApp group.
The greatest satisfaction for me is hearing from patients, workshop participants, or followers that something they heard from me gave them the push to make a change, take a step forward, and improve their quality of life. To me, that is the most meaningful step toward happiness.